{"id":289,"date":"2015-10-05T11:18:07","date_gmt":"2015-10-05T11:18:07","guid":{"rendered":"http:\/\/www.effectualmedia.com\/blog\/?p=289"},"modified":"2017-07-29T11:43:16","modified_gmt":"2017-07-29T11:43:16","slug":"how-to-relocate-your-small-business-without-losing-visibility","status":"publish","type":"post","link":"https:\/\/www.effectualmedia.com\/blog\/how-to-relocate-your-small-business-without-losing-visibility\/","title":{"rendered":"How to Relocate Your Small Business Without Losing Visibility"},"content":{"rendered":"<p><a href=\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2015\/10\/SEO-Relocation.png\"><img loading=\"lazy\" src=\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2015\/10\/SEO-Relocation.png\" alt=\"Local SEO\" width=\"1818\" height=\"782\" class=\"aligncenter size-full wp-image-293\" srcset=\"https:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2015\/10\/SEO-Relocation.png 1818w, https:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2015\/10\/SEO-Relocation-300x129.png 300w, https:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2015\/10\/SEO-Relocation-1024x440.png 1024w, https:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2015\/10\/SEO-Relocation-500x215.png 500w\" sizes=\"(max-width: 1818px) 100vw, 1818px\" \/><\/a> <\/p>\n<p>If you are a local business, chances are that you\u2019ll move to another location. If you do, moving itself isn\u2019t an easy task by itself. Further, it brings in other problems you may or may not have foreseen. Moving locations affects your citations, Google+ local page, and can be a potential SEO nightmare.<\/p>\n<p>As if SEO wasn\u2019t hard enough, moving brings a host of new problems related to SEO. As <a href=\"http:\/\/www.readbelowthefold.com\/internet-marketing\/moving-no-need-for-your-local-search-ranking-to-suffer.html\" target=\"_blank\">E A Quinn<\/a> of Read Below the Fold points out, moving causes address inconsistency, which in turn causes:<\/p>\n<blockquote class=\"gen\">\n<ul class=\"blogul mtm25\">\n<li>Drop in rankings<\/li>\n<li>Duplicate listings appearing in the search results<\/li>\n<li>Incorrect listings appearing in the business listing sites like Internet yellow pages or local search engines<\/li>\n<li>Drop in authority caused by duplicate listings diluting your presence in local search results<\/li>\n<\/ul>\n<\/blockquote>\n<p><strong>Here\u2019s what you need to do when you decide to move, or if you\u2019ve already moved to ensure that your SEO efforts don\u2019t go abortive:<\/strong><\/p>\n<p><!--more--><\/p>\n<h2>#1. Get new phone\/Google Voice\/Call Forwarding<\/h2>\n<p>The first thing you need to do would be to get a new telephone number, this is of utmost importance. It\u2019s an important entry as a part of your web citations and Google use this to verify the authenticity of your business.<\/p>\n<p>Jeffrey Magner of Trumpet Local Media <a href=\"http:\/\/www.trumpetlocalmedia.com\/2013\/10\/10\/relocating-business-avoid-local-seo-nightmare\/\" target=\"_blank\">recommends using Google Voice<\/a> (a free resource) or even paid resources such as <a href=\"http:\/\/grasshopper.com\/\" target=\"_blank\">GrassHopper<\/a> to get a local number. Using Grasshopper, you can also forward your calls from the new number to the old one or actually make your business look more professional with a complete IVR (Interactive Voice Response) setup.<\/p>\n<h2>#2. Update NAP (Name, Address, and Phone) on Website Pages<\/h2>\n<p>David Mihm who wrote for moz.com alludes to how even an organization like SCORE had to dig into seemingly endless work, just because SCORE\u2019s Austin chapter moved 8 miles northeast.<\/p>\n<p>NAP (Name, Address, and Phone) information is basically your digital thumbprint and it ought to remain consistent throughout the web. That means that you have to get all the three parameters right, when you move. In case of SCORE, the name doesn\u2019t exactly show up the same way across their citation sources. So, in effect, they look like this:<\/p>\n<blockquote class=\"gen\"><p><em>US Score-Services Corps of Retired (Google)<\/em><\/p>\n<p>US SCORE-SVC CORPS OF RETIRED (Infogroup)<\/p>\n<p>US Score-Svc Corps of Retired (YP.com)<\/p>\n<p>Service Corps of RTRD Exctvs Assctn (Nokia)<\/p><\/blockquote>\n<p>SCORE\u2019s business number remains the same but the address changed. Also, their recent rebranding exercise giving separate subdomains for each chapter now brings in inconsistences with email addresses that Google+ local pages are associated with.<\/p>\n<p><strong>In order to update correctly here are some steps to consider.<\/strong><\/p>\n<ul class=\"blogul mtm25\">\n<li>The first step is running the accuracy report<\/li>\n<li>Now perform Google search to find old\/incorrect NAP information &amp; update<\/li>\n<li>Also scour Google maps for finding incorrect or out of date information<\/li>\n<li>You may report problems to let Google know why change is required<\/li>\n<li>Don&#8217;t forget to update NAP at the bottom of the web pages<\/li>\n<li>You may update in local directories but find the source of information too<\/li>\n<li>Fix sites for data supply for preventing future errors<\/li>\n<\/ul>\n<h2>#3. Update XML Sitemap and Resubmit to Google Web Master Tools<\/h2>\n<p>Create a new XML sitemap for your website and resubmit the file to Google through your Google Web master tools account. Google Webmaster Tools provides you useful statistical and detailed reports about your pages&#8217; visibility on Google.<\/p>\n<h2>#4. Change Your Online (Social Media)Profiles<\/h2>\n<p>Social media is one of the vital tools of connecting with your customer base, there&#8217;s no question regarding this fact. So when you are changing your location make sure that this change is reflected in your online or social media profiles.<\/p>\n<p>Social Media profiles are your de facto information centers for your customers, potential leads, and for everyone else. The first places that\u2019ll need your attention, apart from Google+ page, are:<\/p>\n<ul class=\"blogul mtm25\">\n<li>Company Twitter Profile<\/li>\n<li>Yelp Profile<\/li>\n<li>Pinterest Profile<\/li>\n<li>LinkedIn Company Page<\/li>\n<li>FourSquare<\/li>\n<li>Facebook Business Page<\/li>\n<li>Any other social profiles you might have where an address and other information is present<\/li>\n<\/ul>\n<h2>#5. Create New Google+ Local page<\/h2>\n<p>According to <a title=\"The Beginner's Guide to Google+\" href=\"http:\/\/mashable.com\/2013\/10\/27\/google-plus-beginners-guide\/\" target=\"_blank\">Ryan Lite<\/a> of Mashable.com,Google+ is now the second-largest social media site in the world and boasts a user base upwards of 240 million.<\/p>\n<p>As a local business, your Google+ page is mandatory. If you are moving locations, you may either work on Google+ local page that Google creates for you automatically or create a new one altogether. <a title=\"How To Move Your Google Business Listing\" href=\"http:\/\/timvahsholtz.com\/news\/move-your-google-business-listing\/\" target=\"_blank\">Tim Vahsholtz<\/a> explains how he did it for his client. Note that you\u2019d have to verify any changes to old business information or new Google+ pages.<\/p>\n<p>As for your Google My Business (Google Places) listings, Google recommends that you remove a listing if you no longer wish to use it. You may report that you are moving, or if you are closed permanently. If there\u2019s a listing you\u2019ve never used, remove it.<\/p>\n<p>Since you are moving, find the closed or moved business on Google Maps, click on \u201creport a problem\u201d from the results displayed, and give the new location information in the comments.<\/p>\n<h2>#6. Update Backlink\u2019s Anchor Text<\/h2>\n<p>One of the most important parts of SEO is anchor text associated with the backlinks. It\u2019s likely that you\u2019d have done tons of Local SEO work to target keywords like &#8220;Service + City Name, Area Name&#8221;.<\/p>\n<p>Use a Backlinks Analysis Tool like <a title=\"Open Site Explorer\" href=\"http:\/\/www.opensiteexplorer.org\/\" target=\"_blank\">Open Site Explorer<\/a> to find your backlinks and set out to change anchor text for each link.<\/p>\n<p>This could also be a good opportunity to review backlink quality and for delinking.<\/p>\n<h2>#7. Transfer Google+ Local Reviews<\/h2>\n<p>Google nowadays has become more sensitive to the plight of relocating businesses and the problems they face. Recently Google has allowed moving reviews from one listing to another depending upon certain criteria.<\/p>\n<p>As Jade Wang, Google Employee <a title=\"Transfer Google+ Local Reviews\" href=\"https:\/\/productforums.google.com\/forum\/#!category-topic\/business\/3IyA72bx3o4\" target=\"_blank\">announced<\/a> in a Google Business Help thread,<\/p>\n<blockquote class=\"gen\"><p>We will transfer reviews from an old location of a business to a new location of business in many cases. We will not always transfer these reviews if the business goes through a significant rebrand.<\/p><\/blockquote>\n<p>Although there\u2019s no guarantee that your existing local business reviews will be transferred accurately and completely, we recently wrote on <a title=\"How to Transfer Google+ Local Reviews\" href=\"http:\/\/www.effectualmedia.com\/blog\/how-to-transfer-google-local-reviews\/\" target=\"_blank\">how to transfer Google+ Local reviews<\/a> on Effectual Media Blog.<\/p>\n<h2>#8. Update Structured Citations (directories)<\/h2>\n<p>Nyagoslav Zhekov <a href=\"http:\/\/www.searchenginepeople.com\/blog\/timeline-bussiness-address-updates.html\" target=\"_blank\">wrote on how to change information<\/a> \u2013 Structured or Unstructured &#8212; on citations all over the web that you\u2019d have accumulated so far. Your information on listings, directories, and other places will need a revisit.<\/p>\n<p>Structured Citations are your business listing on directories like yelp.com, yellowpages.com, and superpages.com. When it comes to local search rankings, According to David Mihm&#8217;s Local Search Ranking Factors, citations account for 25% of all local ranking factors.<\/p>\n<h2>#9. Update Unstructured Citations<\/h2>\n<p>Unstructured citations on the other hand refer to your business mention on websites, blogs, job websites, or event listings. These are ideal for maintaining high search engine rankings. When updating your citations don&#8217;t ignore the unstructured ones as well for ensuring the best results throughout.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are a local business, chances are that you\u2019ll move to another location. If you do, moving itself isn\u2019t an easy task by itself. Further, it brings in other problems you may or may not have foreseen. Moving locations &hellip; <\/p>\n<p><strong><a href=\"https:\/\/www.effectualmedia.com\/blog\/how-to-relocate-your-small-business-without-losing-visibility\/\">Read More<\/a><\/strong><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,4,12],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.effectualmedia.com\/blog\/wp-json\/wp\/v2\/posts\/289"}],"collection":[{"href":"https:\/\/www.effectualmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.effectualmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.effectualmedia.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.effectualmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=289"}],"version-history":[{"count":6,"href":"https:\/\/www.effectualmedia.com\/blog\/wp-json\/wp\/v2\/posts\/289\/revisions"}],"predecessor-version":[{"id":409,"href":"https:\/\/www.effectualmedia.com\/blog\/wp-json\/wp\/v2\/posts\/289\/revisions\/409"}],"wp:attachment":[{"href":"https:\/\/www.effectualmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.effectualmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.effectualmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}