![\"header-banner\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/header-banner.jpg\")
\nA landing page is a foremost page that visitors land onto from ads or email marketing. Within first 5-10 seconds of visit, a user decides if they are going to stay or leave. This means you have very less time to showcase what you offer.<\/p>\n
\nA landing page is a foremost page that visitors land onto from ads or email marketing. Within first 5-10 seconds of visit, a user decides if they are going to stay or leave. This means you have very less time to showcase what you offer.<\/p>\n
You might be scratching your head and wondering that you have a well-designed landing page then why lacking in getting proper conversion ratio.<\/p>\n
But my friend, designing is not one and the only thing that is going to yield you great results.<\/p>\n
Now you don\u2019t have to worry about what is done, as it is rightly said \u2018It is never late to start again\u2019 and all you need to do is learn from others mistakes.<\/p>\n
Here, presenting you the 10 real examples and solution to learn from in order to create a landing page that converts visitors into customers.<\/p>\n
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The headline is the primary thing a visitor notices at your page. It gives the generic idea to the user what your landing page is about and what services you offer.<\/p>\n
Most marketers lose their visitors on first place by making the headline boring, vague and meaningless.<\/p>\n
Have a glance at below image.<\/p>\n
All you will notice is: Give $10, Get $10.<\/p>\n
Now you will be having a puzzled look and following questions in your mind: What does it indicate? What are they trying to sell?<\/p>\n
Leaving user with such kind of question will only increase your bounce rate.<\/p>\n
![\"get10\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/get10.jpg\")
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The Solutions:<\/strong><\/p>\n The unbounce headline is one such example that straight to point tells what it provides.<\/p>\n If a user is unable to decode the purpose you want to convey them it will be the biggest misfortune for you despite having a significant design. As your visitor will never be converted to your customer.<\/p>\n Look at the below image! What do you think they are into?<\/p>\n Their headlines did not clearly communicate what business they are in exactly.<\/p>\n What the product or a service is their business into?<\/p>\n This all confusion can lead to unhappy visitors which can create a stressful situation for you.<\/p>\n How to get most out of landing page?<\/strong><\/p>\n The landing page should clearly and concisely define the following things-<\/p>\n A right image has a tendency to spread information widely. The common mistake marketer do is using a free stock image that is less informative and used by other site members. Another such mistake is overloading the page with too many visuals which distract user instead of getting their attention.<\/p>\n Below image is one such example that confuses the user. It doesn\u2019t clarify what the page is about.<\/p>\n The Solutions:<\/strong><\/p>\n Below is the perfect example of the good landing page. It clearly explains that they are going to provide online survey. Plus the image also catches attention to look at the call to action.<\/p>\n Imagine you just want to download an eBook or sign up for newsletters but you have to fill in the answer for 10 questions. Wouldn\u2019t it be annoying and feels like you are been investigated?<\/p>\n Everyone wants to get things quickly and instantly. Asking for too many and irrelevant information can cause a visitor to bounce from your site to another and you might lose one of your valued customers!<\/p>\n Below is an example of one such form which asks for birthday and eye color. Doesn\u2019t it seem unnecessary and suspicious?<\/p>\n The Solutions:<\/strong><\/p>\n Call to action is a golden opportunity which you should never miss. Your landing page should clearly dictate visitors what to do next after knowing your services. It should impart immediate action on the page.<\/p>\n Now look at below image, it confuses visitor in taking action. C\u2019mon! Who would like to think too much while taking an action? Obviously! No one.<\/p>\n How to make a clickable call to action?<\/strong><\/p>\n Below image is a perfect example of adequate CTA. It very clearly explains what user is going to get, it uses whitespace ideally that visitor can find CTA button effortlessly, CTA color is also contrasting, CTA phrase is impressive too.<\/p>\n Don\u2019t bombard your landing page with lots of text. People might get confused and won\u2019t understand what you are offering to them.<\/p>\n Look at the given image below. comScore provides white paper for download but it is too much loaded with text that its light blue download link barely catches visitor\u2019s eye. Hence it will result in increased bounce rate.<\/p>\n The Solutions:<\/strong><\/p>\n — Bullet points<\/p>\n — Bold Headlines to grab attention<\/p>\n — Subhead points<\/p>\n<\/li>\n Do you buy the products from the suspicious store? No! Right? So how can you expect your visitor will trust your service if you fail to show trust signals.<\/p>\n How to gain trust?<\/strong><\/p>\n Above the fold is space which visitors see without scrolling. It is the crucial aspect to make into consideration. If you miss showing important details in this area you are likely to increase your bounce rate.<\/p>\n Which details to include?<\/strong><\/p>\n Small things play a really important role in this competitive world. According to Akamai and Gomez.com data on loading time<\/a>, a user will quit a website if it fails to load within 3 seconds. 79 % visitors who have a bad experience with site performance prefer not to buy from the same site again.<\/p>\n Tips to Reduce Load time:<\/strong><\/p>\n\n
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![\"Unbounce-SaaS-landing-page\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/Unbounce-SaaS-landing-page.jpg\")
<\/p>\nMistake #2. Explaining Things in an Unclear Manner!<\/h2>\n
![\"dfdf\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/dfdf.jpg\")
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Mistake #3. Visual Distractions<\/h2>\n
![\"myfitfoods\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/myfitfoods.jpg\")
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![\"fluidsurvey\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/fluidsurvey.jpg\")
<\/p>\nMistake #4. Opt-in Form Seeks Too Much Information<\/h2>\n
![\"wantmass\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/wantmass.png\")
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![\"steptosolve\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/steptosolve-1.jpg\")
<\/p>\nMistake #5. No Proper Call-to-Action<\/h2>\n
Having CTA in a page is a good sign but including too many will get you in trouble. <\/span><\/a><\/div>\n![\"noproper\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/noproper.jpg\")
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![\"call-to-action-examples-inbound\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/call-to-action-examples-inbound-1.jpg\")
<\/p>\nMistake #6. Heavy Text Imposing on the Page<\/h2>\n
![\"heavytext\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/heavytext.png\")
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Mistake #7. Lacking Trust Indicators<\/h2>\n
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![\"manpacks\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/manpacks-1.jpg\")
<\/p>\nMistake #8. Missing Above the Fold Advantage<\/h2>\n
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![\"landing-page\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/landing-page.jpg\")
<\/p>\nMistake #9. Landing Page Takes Too Long To Respond<\/h2>\n
Slow speed not only decreases your conversion rate and revenue but also affects your ranking and page views in search engines. <\/span><\/a><\/div>\n![\"longtorespond\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/longtorespond-2.jpg\")
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![\"notracking\"](\"http:\/\/www.effectualmedia.com\/blog\/wp-content\/uploads\/2017\/08\/notracking.png\"){kind=tracking}
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