Landing Page Mistakes Hurt: 10 Real Examples and Solutions to Learn From

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A landing page is a foremost page that visitors land onto from ads or email marketing. Within first 5-10 seconds of visit, a user decides if they are going to stay or leave. This means you have very less time to showcase what you offer.

You might be scratching your head and wondering that you have a well-designed landing page then why lacking in getting proper conversion ratio.

But my friend, designing is not one and the only thing that is going to yield you great results.

Now you don’t have to worry about what is done, as it is rightly said ‘It is never late to start again’ and all you need to do is learn from others mistakes.

Here, presenting you the 10 real examples and solution to learn from in order to create a landing page that converts visitors into customers.

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Creating Custom Homepage Template and Magento

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We have requested to create custom homepage template for Magento site. It is also really useful to give different look and feel of static pages of Magento site.

The most of Magento Websites you will come across the homepage is normally a different type of layout to the rest of your pages. Magento by default does cover this quite well by different templates like 1 column, 2 columns left 2 columns right, 3 columns etc…

So most of the designer chooses to have 1 column for homepage and the 2 columns left for all your inner pages depending on design. But in our case product page is also a 1 column layout. Also Homepage template has a load of customisations like sliders, featured products etc.

In this article, we will learn how to create custom homepage template and other CMS pages templates in Magento and we’ll look at the rendering of layout files.

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Effectual Media Launches New Website

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Effectual Media takes a great pleasure to announce the launch of a new web-site!

This is a momentous year for our company – Effectual Media, as we have taken a big leap from being an off-page SEO agency into a full service Internet Marketing Agency, covering all four areas: Web, Search, Design and Mobile. Our new website will do the justice at displaying what we are capable of creating.

The hard work of many months has finally paid off and the results are simply astonishing. We are very excited to share this with all our worthy partners, staff, clients and the world at large.

Our new website provides user-friendly experience, exquisite navigation and functionality. The website is designed using innovative responsive technique, meaning it can adjust itself for all the devices starting from the desktop computer to smart phones and tablets giving the same fascinating experience on every device. (more…)


Our Logo Design Process

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Every business, whether it is an online or offline business, knows the value of a logo. Logo is used to represent your brand and identity in the most unique way to the patrons and potential customers.

Every business, whether it is an online or offline business, knows the value of a logo. Logo is used to represent your brand and identity in the most unique way to the patrons and potential customers.

Creating a logo design that communicates in the best way, looks beautiful and carriers a creative essence is not a piece of cake. It requires acumen and deep understanding of all the elements needed to create a logo such as topography, fonts, colors, vision, art and style. Before you start designing the logo it is absolutely inevitable to brainstorm the idea both digitally and on paper. After brainstorming, you can choose the best logo design and review it in different types of color and font options, this will help you pick the final logo design.

In this post, we have explained how we created the logo of Effectual Media, by looking at the various versions of E, M and ↑ to depict ‘growth’. We hope this article will give you some insight on how the logo is actually created. (more…)