The transmission and consumption of information has changed over the years, and the fact that most of us carry our worlds in our pockets on our smartphones is a testament to that.
With social media taking the center stage, everybody has a voice today and small businesses should seize this opportunity to have them heard.
Unfortunately, statistics paint a dismal picture. Most small businesses have not yet been able to establish the importance of good content marketing.
The North America Content Marketing Institute’s 2013 B2B Small Business Content Marketing Trends have some shocking things to report. Only 5% of Small Business Marketers rate their content marketing efforts as very effective. Most content marketers would baulk at these figures.
This, however, is the stark truth. Small businesses often struggle with their content marketing and here is why. (more…)
Google is now truly coming out with new update which turns out to be blessings for businesses which have relocated or planning for it. Recently Google has allowed moving reviews from one Google map listing to another depending upon certain protocols.
Many businesses used to think that it will hamper their brand and be disastrous for their business, if they decided to relocate or move. The primary challenge that they faced was how to transfer the reviews from their original map listing to a new map listing – it was as stressful as starting a new business altogether. However, Now Google will move your reviews to a new map listing and merge it based on the following criteria: (more…)
Effectual Media takes a great pleasure to announce the launch of a new web-site!
This is a momentous year for our company – Effectual Media, as we have taken a big leap from being an off-page SEO agency into a full service Internet Marketing Agency, covering all four areas: Web, Search, Design and Mobile. Our new website will do the justice at displaying what we are capable of creating.
The hard work of many months has finally paid off and the results are simply astonishing. We are very excited to share this with all our worthy partners, staff, clients and the world at large.
Our new website provides user-friendly experience, exquisite navigation and functionality. The website is designed using innovative responsive technique, meaning it can adjust itself for all the devices starting from the desktop computer to smart phones and tablets giving the same fascinating experience on every device. (more…)
Every business, whether it is an online or offline business, knows the value of a logo. Logo is used to represent your brand and identity in the most unique way to the patrons and potential customers.
Every business, whether it is an online or offline business, knows the value of a logo. Logo is used to represent your brand and identity in the most unique way to the patrons and potential customers.
Creating a logo design that communicates in the best way, looks beautiful and carriers a creative essence is not a piece of cake. It requires acumen and deep understanding of all the elements needed to create a logo such as topography, fonts, colors, vision, art and style. Before you start designing the logo it is absolutely inevitable to brainstorm the idea both digitally and on paper. After brainstorming, you can choose the best logo design and review it in different types of color and font options, this will help you pick the final logo design.
In this post, we have explained how we created the logo of Effectual Media, by looking at the various versions of E, M and ↑ to depict ‘growth’. We hope this article will give you some insight on how the logo is actually created. (more…)