In this digital era, the consumers have simply shut off the traditional world of marketing. They have learned how to ignore traditional advertisements, whether they are on TV, print or in digital format. They don’t want to see nagging advertisements when making purchasing decisions, they want valuable information. Smart marketers understood that traditional marketing is becoming less effective, and that there had to be a better way. They soon realized that content marketing is the answer to their conundrum.
Content marketing refers to create content, share it strategically across the internet and attract, draw, or pull people to you. Basically, content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent that could reward you their business and loyalty.
Effectual Media is the place where excellent words are converted into leads via content marketing. Our content marketing services acquire, engage and attract your targeted audience to resonate your business. Through out-of-the-box strategic approach, we empower organizations with streams of traffic and generate higher ROI.
Our well defined content marketing process includes:
- Clarifying goals and objectives with content marketing
- Identify target personas and buyer stages
- Analyzing your current content landscape and identifying opportunities
- Brainstorm Great Content Ideas
- Create content that connects with your audience and provides solutions
- Select right content channels that will connect with your audience
- Promote and Share via Social Media
- Tracking & Analysis
Here are three content marketing tools that we deploy to help tell your brand’s story to the world:
These articles are strategically written to bring the right audience to your site, increase your incoming links and lift your search engine rankings. Read More
We craft beautiful and powerful Infographics that attract attention of your targeted audience and generate quality backlinks to your content. Read More
When it comes to online marketing in the post Penguin and Panda age, Guest Posting is a great way to enrich your overall online marketing strategy. Read More
We are agency friendly
We know that it is really challenging for agencies to find internal resources which are reliable and consistent enough to produce fresh content at a pace that meets their goals for digital marketing.
Your search for such partner ends here! Work with us and you will soon know that we are keen on creating relevant content for your target audience. We source industry-specific writers, journalists and bloggers to create quality content. Our in-house team will work with you to understand your requirements to create and promote content which will divert new and qualified prospects towards your targeted page.
Contact Us to experience agency that help you connect with your audiences in purely authentic ways.