Pay Per Click advertising (also known as PPC) is the best way to ascertain immediate results through online marketing campaigns. PPC campaigns get your ads published on the 'sponsored links' segments of search engine result pages on Google, Yahoo, MSN etc. PPC is the best mode to get highlighted in search engines and in doing so the targeted traffic gets driven to your site.
Effectual Media will help you to make the most of any Pay Per Click advertising campaign. Starting from keyword selection and testing the ad copy, to identifying conversion opportunities and continuous performance tracking, we do it all. The Pay Per Click marketing strategies are designed by us in a way that ensures an increase in qualified traffic along with higher conversions and conversion rates.
We make sure that your PPC services yield the right results to help you measure the success of your brand.
Our PPC campaign includes
- Understand your goals with PPC Campaign
- Choosing the PPC Advertising Platforms
- Daily/Monthly budget recommendations
- Keyword Analysis & Selection of the proper keywords
- Selection of negative keywords
- Keyword match type assessments
- Ad copywriting suggestions/implementation
- Ad Quality review
- Creating PPC Campaigns & Ad Groups
- Ad scheduling and bidding
- Landing Page Design & Optimization
- A/B multivariate testing
- Geographical targeting
- Performance Tracking
- Strategic Reports
- Campaign Adjustments and Ongoing Measurement
Our services are available for all PPC platforms, including Google AdWords, Microsoft adCenter, Facebook and Linkedin. Whether you are new to PPC or already have an account established, we will verify your needs and customize a plan especially to suit you.
Effectual Media will help you take the best advantage of paid search marketing by maneuvering various techniques, experiences and innovations. Contact us NOW!