Content Marketing Blues: Why Small Businesses Just Don’t Get It?

Content Marketing
The transmission and consumption of information has changed over the years, and the fact that most of us carry our worlds in our pockets on our smartphones is a testament to that.

With social media taking the center stage, everybody has a voice today and small businesses should seize this opportunity to have them heard.

Unfortunately, statistics paint a dismal picture. Most small businesses have not yet been able to establish the importance of good content marketing.

The North America Content Marketing Institute’s 2013 B2B Small Business Content Marketing Trends have some shocking things to report. Only 5% of Small Business Marketers rate their content marketing efforts as very effective. Most content marketers would baulk at these figures.

This, however, is the stark truth. Small businesses often struggle with their content marketing and here is why. (more…)