Category Archives: Social Media

500+ million professionals! That is the number of users on LinkedIn.

Over the years, the platform has not reached the levels of Facebook, Instagram, Twitter, Snapchat and the likes, but it continues being a professional network and has its own merits (let’s not get into the demerits here).

The first and the foremost benefit that LinkedIn offers is a fixed user demographic. This reduces the number of steps and efforts for content marketing whizz, who are doing what they are already good at on the platform.

Let us step into their shoes and follow their footsteps on the social networking channel: (more…)

Social media has become a great tool for organizations to take advantage of. It can be used to interact with customers, engage with potential users, and bring traffic to the website. More than 90 percent of organizations are socially online today.

If your social media strategies are not yielding you much result then surely you are making mistake. But don’t worry. In this post, you will learn about the most common mistake done on social media and also how to overcome it. (more…)