About Poorti Gupta

Poorti is an SEO Executive at Effectual Media. She helps business in generating leads organically by bringing their presence on the front pages of search engines. Her expertise is uncovering new opportunities in content marketing and search engine marketing. She is an avid reader of marketing trends.

8 Biggest SEO Changes Seen in 2017


In order to make future plans, we need to step back and take a look at what had happened in past. SEO world changes over time. As technology is advancing so does the SEO. The methods that were popular before can become obsolete in some time.

Let’s have a look at SEO trend that changed the search engine results this year.


Top 10 Mistakes Businesses and Brands Make with Social Media


Social media has become a great tool for organizations to take advantage of. It can be used to interact with customers, engage with potential users, and bring traffic to the website. More than 90 percent of organizations are socially online today.

If your social media strategies are not yielding you much result then surely you are making mistake. But don’t worry. In this post, you will learn about the most common mistake done on social media and also how to overcome it. (more…)

WordPress Plugins That Use A.I/Machine Learning


Machine learning and artificial intelligence are the buzzwords of not only tech but business circles as well. All major domains from personal computing, to imagery, to file management and so on. All major experts from various industries believe that machine learning and AI will help in making business processes all the more effective and efficient.

For the folks who feel Machine Learning and AI need you to be a Ph.D. of some sort, you are not exactly correct. These upcoming tech philosophies can benefit you in many aspects, you are yet to imagine. To understand their benefits, you need to understand what they are.

According to Arthur Manuel, an MIT alumnus who coined the term Machine Learning – it is a subfield of computer science that gives computers the ability to learn without explicitly programming them to do so. Whereas, with the usage of AI a computer system can replicate the decision-making capabilities of a human being by closely imitating the exact human process of reaching a decision. In short, both these technologies are meant to simplify the human decision-making process by automating most of the work.

For those who believe, these technologies are yet to touch the most common grounds, here is a list of some WordPress plugins that exhibit usage of AI and Machine Learning: (more…)

10 Unorthodox Links Building Methods to Help Boost Your Site’s SEO Ranking


You may have tried common link building techniques such as asking for backlinks, guest posting, submitting your site to directories, and even started blogging. But this didn’t help out much.

So let us discover why you are failing in getting results in search engine result pages. One of the reasons is because the competition increasing day by day in order to get top in organic search.

How can you excel in site ranking?

All you need to do is think something out of the box in order to build good results of your site in search engine. However you would be wondering, I have tried everything possible and still not getting most out of it.

Then you don’t need to worry. You can try following 10 uncommon methods that can for sure get you a link and bring awareness about your brand, also help you boost your site’s SEO ranking. I am sure you will get marvelous results from these little techniques only if you use them wisely by practicing them. (more…)