About Hiren Ponkia

Hiren Ponkia is the founder and CEO of Effectual Media, a full-service internet marketing firm specializing in SEO, advance link building services, web design and development.

What do Successful Content Marketers Do to Make LinkedIn Work for them?


500+ million professionals! That is the number of users on LinkedIn.

Over the years, the platform has not reached the levels of Facebook, Instagram, Twitter, Snapchat and the likes, but it continues being a professional network and has its own merits (let’s not get into the demerits here).

The first and the foremost benefit that LinkedIn offers is a fixed user demographic. This reduces the number of steps and efforts for content marketing whizz, who are doing what they are already good at on the platform.

Let us step into their shoes and follow their footsteps on the social networking channel: (more…)

Shopify Apps for Online Scheduling and Reservations


With over 500,000 stores online, Shopify is a platform that helps you develop a fully functional ecommerce store within hours. So, if you have ever thought of selling a product or service online, Shopify is the tool to change your idea into a flourishing business.

Do you want to allow your customers to book an appointment from your Shopify site? Such businesses may include live events, salon and spas, recreational centers, sports facilities, in person coaching, home services and so on. For such businesses, Shopify has a large variety of apps available for booking appointments.

In this article, we will take a look through Shopify online scheduling and reservations apps. (more…)

Contact Form 7 | How to Hide Validation Errors on Hover

Contact Form 7 Validation

Contact form 7 by default handles validation quite well; the form displays validation error messages (e.g., on leaving required fields blanks and submit wrong values on email etc…)

But problem is validation error don’t disappear even after you filled all required fields with corrects values. Even you filled field with correct information, validation boxes messages stay in place and create confusion for user. Ideally when user click back on field then the validation message should disappears.

This post describes how you hide the validation error messages that Contact Form 7 produces. (more…)